Plan ahead
The Sri Lankan season
Campaigns are cast weeks before the moment they are for. This calendar shows when each season peaks and when castings for it usually open, so models can refresh their photos in time and brands can book early.
- 8Nov 2026
Deepavali
Castings are usually open now. The date follows the lunar calendar and is an estimate.
Sarees, jewellery and family.
- 11Nov 2026
11.11 and Black Friday sales
Castings are usually open now.
E-commerce catalogues, product and lifestyle shoots.
- 1Dec 2026
Hotel and resort season
Castings are usually open now.
Resort wear, hotels and travel on the south and west coasts, through to April.
- 25Dec 2026
Christmas and year end
Castings usually open around October 30, about 8 weeks before.
Retail, gifting, hotels, party wear and events.
- 5Jan 2027
New school year
Castings usually open around November 17, about 7 weeks before.
School wear, stationery, children and family campaigns.
- 14Feb 2027
Valentine's Day
Castings usually open around January 10, about 5 weeks before.
Jewellery, beauty, couples and gifting.
- 10Mar 2027
Ramadan and Eid
Castings usually open around January 27, about 6 weeks before. The date follows the lunar calendar and is an estimate.
Modest fashion, family, food and gifting.
- 14Apr 2027
Sinhala and Tamil New Year (Avurudu)
Castings usually open around February 17, about 8 weeks before.
Traditional wear, family, retail, telecom and FMCG. The biggest retail season of the year.
- 20May 2027
Vesak
Castings usually open around April 22, about 4 weeks before. The date follows the lunar calendar and is an estimate.
White wear, community and brand campaigns.
All year
Fashion weeks and shows
Colombo Fashion Week and other shows announce their dates each year. Castings and fittings usually start four to six weeks before.
Weddings and bridal
Bridal work runs all year, with busy months set by auspicious dates. Bridal shows and wedding fairs need models a few weeks ahead.
Models: a fresh portfolio before each season is the easiest way to be shortlisted. Brands: book the whole crew in one go.